Lenders have customer information available to them in the form of personal information (age, gender, address, etc.), the number and types of accounts in place, and the transactions on each account.

This valuable information can be used to accurately predict customer needs and behaviour, and thus improve and target your services and communication.

AssetBacked Finance undertakes Predictive Customer Analysis for lenders. We use specialised knowledge and software to find patterns and relationships that can be used to inform decisions, improve service, and boost sales.

Some examples include

• identifying customers who are likely to switch to another lender,
• predicting likely future loan conduct based on previous conduct and personal profile, and
• identifying customers who may be candidates for other products or services.

We provide a comprehensive report to the Board and management team that provides the basis for action. We can also help to develop communication strategies based on our findings.